Friday 9 November 2012

SPECIAL OFFER:

Drawing copyright (c) 2012 HDK Consultants. All rights
reserved. May not be copied or used without written permission.

Do you feel that you need a BREAK about NOW?

Running a cleaning service business these days can be quite a challenge. 

In the best of times the janitorial work involves many problems with personnel and customers (and customers' personnel!) on top of everything ELSE any business owner has to contend with in running their company.

In these hard economical times, good cleaning customers are few and far between.  

Everyone is economizing, cutting down, trying to get things even cheaper... and especially in cleaning work, this leads to where you have two choices - either you clean parts of their site for FREE or you clean too few times and too few hours to have a chance of keeping their space at an acceptable level of cleanliness.

It's not hard to see that this produces an automatic dead end for the customer relationship.  Contracts end quicker, the time we have with a customer is less positive with all the complaints and explanations going to and fro, and the end result can be an awful tiredness for you on top of the financial and emotional anxiety that this produces.

Now, you might find this hard to believe, but it is NOT necessary to go down that route.

But NOT every customer is the same.

I well understand if you feel a bit gloomy about it. But the truth is that our MIND tends to start generalizing when negative things keep happening. It is easier that way to live with all those bad news. We WANT to think that ALL customers are like that... although we know from our own experience that's not so.

 You, too, HAVE good customers.


So what's the difference? What makes one customer good to work with, and another a nightmare? Money? Profits? Manners? Or could it be that...

 

Copyright (c) 2012 HDK Consultants. All rights reserved.

APPRECIATION of your cleaning is the key to a good client relationship?

It is a well known fact that we all have a need for appreciation. You know that your cleaning crews need it, you can see other people around you wanting it.  

All of us enjoy having our work appreciated. 


After all, we work to HELP someone, not just to make money. If money was all we wanted, then we'd rob banks or do something UNhelpful to make it. 


The reason we don't is because we want to HELP our customers. Sure, money is involved and it is ONE of those elements of exchange with a client. But appreciation is another. Would you want to work for a customer who is clearly UNappreciative towards your services?


I think not. So truly, the KEY to finding good customers is to find those who naturally appreciate our services. OR those who can be made to SEE the value in what we do.


So how do you do that then? How do you "house train" a cleaning customer, a facilities manager, to SEE cleanliness?


Well, the answer to that we have put in a system that is now available for readers of my blog for a short while.


Have a look at the presentation of the Contract Cleaning Client-Acquisition System and if you have any questions, contact me.


This offer is really for my LinkedIn connections but I am showing it here for my blog readers as well. So have a look now, as this offer won't last long!     

 

P.S. Our domain name has changed, so just in case you happen to try to log onto any page on our blog that does not open, go to http://www.cleaningcustomers.com/ and see the link directory from there!

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