Trying to prove you're just as good as the big cleaning companies?

Why would a customer CHANGE cleaning companies?

Remember when you were a kid... and a teenager... how you so yearned to be OLDER? 

The funny thing about growing up is that we all want to be just like the grownups. We want to be seen to have all the grown-up qualities of adults, we want to be viewed as mature and wise.

Amazingly, so it is with our business as well. When we start a cleaning company, it is usually just you either alone or with a partner... small, hopeful, eyeing up towards those well-established cleaning companies, trying to simulate their appearence, actions, tools, policies, websites...

...all very, VERY normal for anyone starting up a business within his/her chosen industry.

But look-a-here... did you ever stop to consider this:

What if the big boys have got it BADLY WRONG???

What if they DON'T know it all, what if their solutions AREN'T workable, what if they just PRETEND to have the key to success???

I mean, look... in an industry where everyone aims to be the SAME, what option do customers have but to...

Right. Now you begin to understand why in confidential surveys the most widely held fixed idea among facility managers is "once you've seen one cleaning company, you've seen them all..." and the second "they all clean well for a while, but THEN..."

Thus, if it would be that the big boys' work is producing more dissatisfaction than anything, they it would stand to reason NOT to try to be like they are.

Anyhow, to compete with them you undercut your own profitability more often than not.

And if you try to be like they are... why would the customer go into all the trouble and cost of CHANGING their cleaning company, just so they could get another one exactly like the previous cleaners that they didn't want???

Indeed. The answer is that if you want to attract the BETTER kind of new customers - ones who appreciate your work and are willing to pay for it too - then you must be DIFFERENT from everyone else.

And that's what most of us are trying. But "different" does not mean using superlatives about yourself, telling how good you are (remember, they "know" that "all cleaning companies are the same...."), but something altogether different.

If you're interested to find out what, then simply read our article "Finding ways to increase the price and profits of contract cleaning services" and you'll be on your way...

Feel free to contact me if you have questions.

Finding ways to increase the price and profits of contract cleaning services 

 

P.S. Our domain name has changed, so just in case you happen to try to log onto any page on our blog that does not open, go to http://www.cleaningcustomers.com/ and see the link directory from there!