What does PACKAGING of cleaning services really mean and how can it make such a huge difference in your success?
Packaging is one of those new buzz words you hear said with reverence in marketing circuits but wihtout anyone really bothering to explain what it means.
Another similar word, albeit a bit more seldom heard, is "productdizing."
Essentially they mean almost the same thing, namely that you take a very ordinary service which is widely delivered -- such as office cleaning, for instance -- and you develop into it various such parts, which the customers specifically want.
This sounds ridiculously simple and in a way, it is. But the secret lies in that it has to be done by someone who has no interest in either the customer's or the service provider's view of things -- meaning whoever does this, has nothing to win or prove for either side of the dispute.
For a DISPUTE it is between a cleaning company and the customer. It may be under the surface, but if there was NO dispute, they would never have needed to change cleaners. And if you had never been treated unfairly by customers, you would never lose one either.
HOW you package cleaning services is rather a complex story and inside information at that.
But suffice to say that once you HAVE such a packaged service concept to offer to customers, they will see your service very much different from those of everyone else.
See, the trouble with cleaning is that customers don't really see a difference from one cleaning company to another.
And packaging is how you CREATE that difference, and guarantee that the difference is IN YOUR FAVOUR.
And when you have that, you can ask a higher price for your cleaning, because customers will definitely see you as the best option qualitywise. And if you remember WHY they are looking for a new cleaning company -- because the current one had POOR quality -- then you begin to see why it pays so well to package your services so customers are guaranteed to see you as the cleaning quality market leader in your area.
Spend a few minutes to get the facts and read our article on packaging contract cleaning services. I guarantee you will see something that will answer many questions regarding why it can be so hard to gets cleaning quotes accepted!
Janitorial cleaning is much important in every organization. this service provide maintenance of organization and common space of floor. Your blog contained such a good quality of information. I have read and got some helpful information. Thanks for sharing a post.
ReplyDeleteThank you Wilson. What you say is very true. And the whole reason for packaging is to enable customers to realise the importance of cleaning and focus on the well-cleaned acres of space rather than expect that cleaning work is the only exception to the rule of "achieving the absolute is impossible at any length of time."
DeleteThe vast majority of packaging concentrates on making customers realise what they DO receive rather than look for what's wrong. But there are parts also wherein you can influence how much your cleaning service maximises its input, so that the customer gets the most out of their buck.
Harry Kafka
http://cleaningcustomers.com/